Archetypal Branding
The Unconscious Dynamic of Success
Who should attend The Power of Archetypes?
- All coaches and trainers who want to transform the results they get with their clients.
- Anyone who wants to create a powerful personal brand for themselves or support others in this process.
- Anyone who wants to develop their leadership capability.
- All sales and marketing professionals who want to understand their customer or consumer at the deepest level.
- Anyone who wants to understand archetypes and apply this in their life.
So what if I attend The Power of Archetypes?
Imagine what life would be like if you understood consciously what you need to do next in the process of fulfilling your potential. Just suppose for a moment that you could give your clients a level of insight into their lives and organisations that no other consultant can give.What would it be like if you could communicate with your customers and consumers at a deeper level, instantly? What life would you create if you knew what personal fulfilment really meant for you?
Helen Althea Urwin - Biography
Helen is a Master Trainer of Archetypal Application and a Trainer of NLP. She also has many accreditations in the field of human and organisational development.
Course schedule/booking: -
Archetypal Branding I
- Investment Price: £734.40 + VAT
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The Power of Archetypes is for all people at all stages of life's journey: it is a call for those beginning an adventure; it provides reinforcement for those who have been journeying for some time; and it is a framework for ways to share and pass on what you have learned along the way.
Why attend the Power of Archetypes?
Archetypes provide the deep structure for human experience, motivation and meaning.When we encounter archetypes in people we interact with, advertising, art and literature, cinema and other media, they invoke a deep emotional resonance that determine how we think and how we act.
Everyone has favourite films and stories that captivate them. An archetypal framework enables us to unravel these themes and discover our deepest motivations and what gives our lives, brands and organisations their meaning. The Power of Archetypes will give you access to this system of managing meaning to apply in your life, relationships,workplace and communities.
What will I learn during The Power of Archetypes?
The Pearson-Marr Archetype Indicator (PMAI) framework will give you access to:
- The underlying logic of you life.
- The deepest motivations in your life.
- Identification of your limiting patterns and areas of potential.
- Insight into other people and how to enhance your relationships.
Most importantly,when you understand yourself from an archetypal perspective, this information will make the process of fulfilling your potential conscious, so you not only have a “map” for your journey; you know what personal fulfilment means for you.
Once you understand your own archetypal profile and its impact on your experience of the world around you, this knowledge can be applied in many different ways.
You will also learn how to:
- Integrate archetypal profiling into the coaching process.
- Create your personal brand.
- Attract the "right clients" or "right people".
- Communicate at a deeper level.
- Create goals that support your potential.
- Develop your leadership capability.
What will I be qualified to do when I attend this training?
As a result of attending this training and satisfying certain criteria you will be qualified to use the Pearson-Marr Archetype Indicator (PMAI). The use of this instrument is supported by the Centre for Archetypal Studies and the Centre for Psychological Type.
How can I learn all this material and qualify in just 3 days?
The Power of Archetypes has been designed to get breakthrough results in your own development. The experiential nature of this programme means that you gain archetypal insights into your own life which then enable you to work with others very quickly.
The training utilises NLP principles and, through a combination of classroom learning, practical application and feedback, your learning will accelerate significantly.

